The Produce Report
The Produce Report 
By Moceri Produce
7/26 – 7/31
Berries: Strawberry production is down from lack of sunshine. The market has been slow to react but you can expect higher prices next week. California raspberries and blueberries are in the same predicament. Fortunately, berries rebound fairly quickly, so with a week or two of sunshine this market should be back on track.
Veggies: The bell pepper market is delayed this season as the cooler weather has kept us in Coachella for red and yellow bells for about a month later than we normally are. Northern California crops are due to start this week and provide some much needed relief. Green bells started almost on time in Gilroy but sizes have been greatly compromised by the weather. California Italian and yellow squashes continue as good buys. Northern California eggplant is finally starting to pick up and prices should ease over the next couple weeks. The supplies of green asparagus are somewhat limited currently due to wet and windy weather in both Central Mexico and Peru driving the markets higher.
Tomatoes: The round tomato market is very slow to build volume and is still leaning heavy to the larger sizes. Prices and availability are very difficult as crossings are down and color is light. Roma tomatoes are also in very short order and prices are up sharply. Cherry toms are a good buy as grape tomatoes have risen sharply.
Northern veggies: Most of these markets remain steady as demand is light.Iceberg lettuce continues to hold its own as the summer crop has not settled in yet. There is some pressure on the romaine and romaine heart market this week. White corn is slated to begin in the next week to 10 days in Salinas and should make this market very affordable.
Tags: Produce Reports
